Brand

100% Pure

Every 100% Pure pick our editors have signed off on.

100% Pure

Skin Rejuvenation Set

Embrace the winter season with our Skin Rejuvenation Set, designed to keep your skin deeply hydrated and radiantly beautiful. This collection includes our luxur

$122$152−20%

100% Pure

Retinol Rosehip Face Cream

Retinol Rosehip Face Cream deeply moisturizes, plumps and softens while nature’s most potent age correcting superstars with clinically-backed science deliver re

$32

100% Pure

Radiant Skin Essentials - GWP

SPECIAL OFFER: Get this set FREE with any purchase of $85 or more. Add to cart and use code BRIGHTENUP at checkout. Reveal your most radiant skin with this luxu

$102

100% Pure

Eucalyptus Hand Buttercream

Our ultra rich, non-greasy hand cream is formulated to deeply moisturize and soften hard working hands. Made in a base of decadent cocoa, avocado, and shea butt

$16

100% Pure

Glam Eye Trio

Unlock your eye's full potential with our Glam Eye Trio gift set! Start with our beloved Pretty Naked Palette – five fruit-pigmented shades for eyes and cheeks

$110

100% Pure

Sake Cloud Foam Cleanser

Skin brightening cleanser made in a base of saké (fermented rice water), loaded with tyrosinase inhibitors like kojic acid (derived from saké), alpha arbutin (f

$30

100% Pure

Breast Cancer Awareness Set

Embrace beauty with a purpose. Our limited edition Breast Cancer Awareness Skincare Set is a tribute to strength, hope, and radiant skin. Each product in this s

$113

100% Pure

Antioxidant Tea Set

Embrace the age-defying benefits of tea with the Beauty Bakery Antioxidant Tea Set. Infused with the antioxidant power of black tea and matcha, this set serves

$69$99−30%

100% Pure

Rose Water Set

Dive into a floral skincare oasis with the Beauty Bakery Rose Water Set. This blooming quartet offers a complete, rose-infused skincare routine that hydrates, c

$130$161−19%

100% Pure

Dew Glow SGWP w/ $95+

Embrace your inner glow and reveal a healthier, more luminous you with our Dew Glow Set. Prepare to shine with our Fruit Pigmented® Gemmed Luminizer, embrace th

$137

100% Pure

Pamper Dads Gift Set

Celebrate Father's Day in style with our Pamper Dad Gift Set. Show Dad how much he means to you by treating him to this exceptional set that combines practicali

$49$73−33%

100% Pure

Strawberry Brightening Scrub

A gentle yet effective fruit-powered exfoliant designed to reveal the appearance of smoother, brighter skin. This radiance-boosting scrub combines lactic acid a

$25

100% Pure

Vitamin C Gift

This Citrus Celeb trio is the perfect skin pick me up! Boost collagen for firmer, bouncier skin, increase skin hydration and eliminate dark spots with the power

$126

100% Pure

Mushroom Peptide Moisturizer

A luxurious moisturizer powered by 11 botanical mushrooms, hyaluronic acid, and quinoa peptides to deeply hydrate and support a firmer, more radiant-looking com

$25

100% Pure

Multi-Vitamin + Antioxidants Potent PM Serum

Potent, stabilized vitamins work synergistically to lessen the appearance of fine lines and wrinkles, enhance the look of firmness and elasticity, and visibly b

$35

100% Pure

Online Gift Card

Gift card value not applicable for promotions or discounts. Gift card will be sent to the email address entered at checkout.

$10

100% Pure

Tea Tree & Willow Clarifying Cleanser

A purifying concentration of anti-bacterial tea tree and willow washes away excess oil, makeup, impurities, and bacteria that clog pores and cause breakouts. Ma

$34

100% Pure

Bakuchiol Face Oil

Plant-Based Retinol Alternative. Skin-softening, moisturizing facial oil made with bakuchiol—a gentle yet powerful botanical that offers the same appearance-enh

$59

100% Pure

Love Your Skin- Acne Prone

Unlock clear, confident skin! Begin with the purifying Pore Detox Herbal Cleanser, followed by the refreshing tingle of Tea Tree Willow Astringent to gently cla

$140$175−20%

100% Pure

Love Your Skin- Dry

Embrace the soothing touch of nature for your dry skin! Gently soothe with Calendula Flower, and hydrate with our Rose Water Mist. Rejuvenate with our Restorati

$160$201−20%

100% Pure

Love Your Skin- Oily

Transform your skincare routine and banish shine! Start with the gentle power of Fermented Rice Water and the Matcha Oat Milk to purify and nourish your skin. L

$120$151−21%

100% Pure

Detox Gift Set

Introducing our Detox Gift Set, the ultimate self-care package designed to rejuvenate and refresh your skin. Packed with a selection of premium products to exfo

$79$113−30%

100% Pure

Eyes Kit

Make those eyes pop with our Bright Eyes set. Our Coffee Bean Caffeine Eye Cream helps reduce the appearance of dark circles and puffiness, our Bright Eyes Mask

$74

100% Pure

Fruit Pigmented® Mermaid Palette

Dreamy makeup palette inspired by mythical mermaids, pink-cloud sunsets, and the sun's reflection on emerald ocean waves. Includes eyeshadows, blush, and highli

$55

100% Pure

Coconut Lime Nourishing Body Cream

Luxuriously creamy coconut lime body lotion enriched with potent anti-aging vitamins and antioxidants for softer, more supple skin. Deeply moisturizing cocoa an

$26

100% Pure

Coffee Bundle

The Coffee Trio Bundle is your January skin reset, designed to help wake up tired, post-holiday skin and bring back a healthy, refreshed glow. Powered by caffei

$149

100% Pure

Glow & Go Shower Trio

Indulge in the ultimate shower experience with our Glow Go Shower Trio. This collection includes our Mangosteen, Pink Grapefruit, and Coconut Lime Shower Gels,

$39$60−35%

100% Pure

Radiance Revival Duo

Brighten and rejuvenate with the Radiance Revival Duo. This set features our potent Brightening Serum, which targets dullness and uneven skin tone, and the Vita

$58$97−40%

100% Pure

Blood Orange Beauty Duo

Experience the vibrant freshness and bold color with our Blood Orange Beauty Duo. This set features our energizing Blood Orange Shower Gel and the strikingly be

$28$48−42%

100% Pure

Orange Oatmeal Dog Shampoo

Welcome to the epitome of canine care with our Dog Shampoo, a lavish treat for your furry family member. Meticulously formulated with your dog's well-being in m

$18

100% Pure

Green Tea Set

Elevate your routine with this nature-inspired trio. Begin with the Green Tea Cloud Foam Cleanser for a refreshing clean. Treat your skin to the soothing Matcha

$68$114−40%

100% Pure

Fermented Rice Water Set

Each product in this set harnesses the nourishing properties of fermented rice water, known for its brightening and hydrating qualities. The cleanser purifies w

$80$134−40%

100% Pure

Tea Tree Set

Experience the purifying power of tea tree with our specialized skincare trio. Begin with the Tea Tree Deep Detox Mask, a potent formula that deeply cleanses an

$78$130−40%

100% Pure

Pro-Vitamin B5 Smoothing Hair Serum

A lightweight, buildable formula that leaves hair feeling softer, smoother, and more manageable. Helps to smooth frizz and tame flyaways, while fortifying hair

$38

100% Pure

Earth Day Set

Celebrate Earth Day with the perfect gift set for natural beauty lovers! Our Black Tea Grass Jelly Antioxidant Serum and Moisturizer are formulated with nourish

$91$130−30%

100% Pure

Awaken & Brighten Set

Discover the transformative benefits of our Awaken Brighten Set, designed to instantly refresh and illuminate your eye area. This set includes: Coffee Bean Caff

$59

100% Pure

Love Your Skin- Anti-Aging

Step into a world where time slows down for your skin. Begin with the clarifying Sake Foam Cleanser, followed by the rejuvenating Fermented Rice Water Toner. As

$186$233−20%

100% Pure

Soften & Restore GWP

Wrap skin and hair in restorative sweetness with this ultra-nourishing trio. The Honey Almond Shower Gel gently cleanses while enveloping skin in warm, comforti

$84

100% Pure

Creamy Long Last Lip Liner

Luscious lip liners made with skin-softening jojoba and pomegranate oils offer precise, ultra smooth application to fill, shape, and line lips. Antioxidant pack

$22

100% Pure

Hydration Booster Rose Duo

Quench your skin and soothe your senses with balancing rose hydrosol, calming calendula, and plumping hyaluronic acid in this hydrating duo for a supple, youthf

$48$83−42%

100% Pure

Mask Spoon

Silicone mask spoon for applying your favorite skin care. Double-ended design features a flat applicator and soft silicone bristles for massage or exfoliation.

$11

100% Pure

Puristry Bundle - Cleanser, Serum, Eye Cream

Experience a three-step regimen designed to restore skin vitality through science-backed purity. Start with our Nopal Cactus Cleanser, which utilizes desert-der

$145

100% Pure

January 2026 Bundle

Winter, stress, and over-exfoliation can leave skin feeling dull, tight, and out of balance. The January Skin Reset Glow Ritual is designed to gently bring skin

$109

100% Pure

Black Tea Grass Jelly Duo

Refresh and rejuvenate your skin with this antioxidant-rich duo. The Black Tea Grass Jelly Antioxidant Serum delivers a concentrated dose of Puerh Black Tea and

$103

100% Pure

Vitamin C Duo

Reveal your most luminous skin with this antioxidant-powered pair. Featuring our Vitamin C Face Cream, a potent, deeply hydrating formula that firms, brightens,

$100

100% Pure

Pretty Naked PWP

Create a fresh-faced, effortless look with this universally flattering duo. The Pretty Naked Palette includes 5 fruit pigmented® shades for eyes, cheeks, and gl

$83

100% Pure

Burdock Bundle

Reset your hair and scalp with this clarifying trio. Our Burdock Neem Shampoo and Conditioner gently purify, soothe irritation, and help balance oily or flaky s

$67

100% Pure

Coconut Trio

Transport your senses to paradise with this full-body indulgence. Buff away dry skin with our Coconut Body Scrub, then lather up with our creamy Coconut Shower

$84

100% Pure

Vitamin C Face Cream

100% Pure is the Vitamin C expert. We first discovered and patented a way to stabilize Vitamin C from oxidizing in skincare in 1999. Concentrated with Tetrahexy

$55

100% Pure

Vitamin C Brightening Eye Cream

Formulated with Tetrahexyldecyl Ascorbate, the most stable and potent form of Vitamin C, this targeted eye cream delivers deep-penetrating antioxidant power to

$49

100% Pure

Glossy Locks Sour Cherry Clarifying Shampoo

Deeply purifying, clarifying shampoo removes build up while hydrating and nourishing the hair. Formulated to gently exfoliate and unclog the scalp while washing

$24

100% Pure

Brighten Duo

Illuminate dull skin and revive tired eyes with this glow-boosting set. Featuring our potent Brightening Serum—powered by licorice, sake, and fruit acids to fad

$59

100% Pure

Fruit Pigmented® Tinted Moisturizer - Peach Bisque

Vegan and ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranat

$35

100% Pure

Father's Day Set

Celebrate strength and self-care with this revitalizing Father’s Day Kit — a five-piece grooming ritual designed to energize, purify, and restore. Begin in the

$85$147−42%

100% Pure

Mask Bundle GWP

A complete masking wardrobe for every skin mood. This curated collection features five targeted hydrogel masks to hydrate, brighten, firm, and restore. Rotate b

$62

100% Pure

Coffee Glow GWP

Energize dull, tired skin with this caffeine-charged quartet designed to wake up your complexion. The Coffee Caffeine Recovery Hydrogel Mask delivers an instant

$140

100% Pure

For Dull Skin

Turn back time and revive youthful radiance with this three-step anti-aging powerhouse. Begin with the Apple Enzyme Exfoliating Cleanser — a gentle yet effectiv

$100$134−25%

100% Pure

For Anti-Aging

Support your skin’s clarity and resilience with this targeted trio powered by nature’s gentle retinol alternative: bakuchiol. Begin with the Bakuchiol Face Wash

$111$148−25%

100% Pure

For Oily Skin

Streamline your skincare with a trio that balances sebum production without stripping skin’s natural moisture. Start with the Charcoal Clay Cleanser, formulated

$102$137−26%

100% Pure

For Acne Skin

Banish breakouts and reset your skin’s natural harmony. This four-step ritual pairs the deep-cleansing power of the Tea Tree Detox Cleanser with the pore-refini

$120$160−25%

100% Pure

Glossy GWP

Boost shine, strength, and manageability with this hair-reviving trio. The Glossy Locks Grow More Shampoo and Conditioner work together to stimulate the scalp,

$67

100% Pure

Mask Bundle

Unleash a vibrant, rejuvenated complexion with our all-in-one mask bundle, tailored to target every skin concern. This dynamic collection features the Bright Ey

$25$46−46%

100% Pure

Lather & Glow Bundle

Refresh and energize with our Lather Glow Bundle. This set includes Mangosteen, Pink Grapefruit, and Honey Almond Shower Gels, each infused with natural extract

$39$60−35%

100% Pure

The Ultimate Skin Revival Set

Transform your skincare routine with The Ultimate Skin Revival Set. This comprehensive collection includes our soothing Nopal Cactus Cleanser, antioxidant-rich

$108$180−40%

100% Pure

Wake Up & Glow Bundle

Brighten and enhance your natural beauty with our Wake Up Glow Bundle. This vibrant collection includes our Creamy Long Last Liner in Blackest, Maracuja Mascara

$59$115−49%

100% Pure

The Detox Duo

Purify and refresh your skin with The Detox Duo. This set pairs our Charcoal Clay Cleanser, designed to extract impurities and cleanse deeply, with a Konjac Spo

$35$49−29%

100% Pure

The Argan Essentials Duo

Discover the hydrating power of argan with The Argan Essentials Duo. This set includes our nourishing Argan Oil, perfect for hair, skin, and nails, alongside ou

$45$70−36%

100% Pure

Matcha Glow Set

SPECIAL OFFER: Use code MATCHAGLOW and unlock radiant skin with the Matcha Glow Set for only $25. Elevate your skin’s health with our Matcha Glow Set, featuring

$91

100% Pure

The Ultimate Hydration GWP

Dive into deep hydration with our Ultimate Hydration Set, designed to deeply moisturize and plump your skin. This set includes our silky Restorative Sea Culture

$118

100% Pure

The Ultimate Eye GWP

Elevate your eye makeup effortlessly with our Ultimate Eye set, featuring a glittery gold eye shadow, a smudge-proof black liquid liner, and a lengthening black

$78

100% Pure

Conditioning Detangler

Say goodbye to knots and tangles with our Conditioning Detangler , a weightless, nutrient-rich formula designed to nourish, strengthen, and smooth your hair wit

$19

100% Pure

Calm & Cleanse GWP

Transform your skincare routine with our Calm and Cleanse Set. This set includes Rose Micellar Cleansing Water, a hydrating formula that removes makeup, sunbloc

$66

100% Pure

Nail Treatment Set

Unlock beautiful, healthy nails with our Nail Treatment Set. Start with our Horsetail Base Coat Polish to strengthen and protect your nails, creating the perfec

$31$56−45%

100% Pure

Collagen Peptide Firming Hydrogel Mask

Rejuvenating hydrogel mask made with peptides, seaweed-derived collagen, and water-locking humectants to help skin look plumper and firmer. This formula uses so

100% Pure

8oz Restorative Shampoo & Conditioner

Hydrate and moisturize with the restorative powers of our Honey and Coconut Restorative line. Nourish your hair for stronger, healthier, glossier locks.

$24$48−50%

100% Pure

Pumpkin Enzyme Smoothing Mask

Nourishing facial mask with pumpkin, papaya, and pineapple enzymes plus maple AHA to gently buff away surface dullness for a more healthy, glowing-looking compl

$39

100% Pure

Multi-Vitamin Healthy Hair Leave-In Conditioner

Deeply nourishing, reparative leave-in conditioner for softer, healthier, shinier hair. Replenishes hydration, restores health and vibrancy back to dry, damaged

$18

100% Pure

Limitless Mascara

Achieve limitless lashes with our Fruit Pigmented® Ultra Lengthening Mascara in Black Tea and Dark Chocolate ! Infused with natural pigments from black tea and

$32$56−43%

100% Pure

Nighttime Self Care Set

Refresh your skin overnight with this dreamy glow-enhancing PM duo and wake up to a bright and radiant complexion!

$72$113−36%

100% Pure

Ageless Skin Set

Visibly firm, plump and brighten to reveal your best skin at every age. This combination gives your skin a mix of nutrient delivery mechanisms - hydrating oils

$68$106−36%

100% Pure

Bare My Love Nail Set

For the curious, creative, and adventurous. This Holiday nail polish set is loaded with rich pigments and natural antioxidants that deliver stunning chip-resist

$25

100% Pure

Vitamin C Glow Max Bright Mask

Vitamin C concentrated treatment with Bakuchiol, CoQ10, and Vitamin E to transform the appearance of your complexion from the first application, with continued

$45

100% Pure

Wake Up Kit

Start your mornings refreshed with the 100% PURE Wake Up Kit. Caffeine from coffee and green tea brightens dark circles, boosts circulation, de-puffs the eye ar

$38$67−43%

100% Pure

Moisturizing Lip Trio

Give your lips the ultimate treatment with our vegan lip trio. Refreshing peppermint, softening cherry and hydrating coconut moisturize, soothe and repair for l

$13$24−46%

100% Pure

Never Enough Moisture

You can never have enough moisture! This deeply nourishing, intensive moisture duo is concentrated with a blend of rich butters, clarifying oils, anti-aging ant

$45$76−41%

100% Pure

For Your Eyes Only

Create a powerful eye look that stays put! Our Creamy Long Last Liner, in the shade Blackest, glides on for intense color impact and our Maracuja Oil Mascara in

$32$55−42%

100% Pure

Lip + Eye + Cheek

These flattering faves will help define your eyes, brighten your face and bring out your natural and best pout! Made with vibrant and natural pigments for an in

$48$86−44%

100% Pure

Cleanse & Hydrate

Calm redness with green tea caffeine and aloe, while gently toning the complexion with white tea and re-hydrate thirsty skin cells with soothing rose water and

$45$78−42%

100% Pure

Tea Tree Kit

Experience the skin clarifying benefits of our tea tree kit. Tea tree, willow, and other antibacterial herbs work together to refresh, soothe, and balance oily

$78$134−42%

100% Pure

Your Beauty Glow

Get a natural and glowing glam look with this stunning set that offers a dewy, luminescent finish that illuminates your skin and infuses it with soothing aloe,

$45$84−46%

100% Pure

Coffee Bean Caffeine Restorative Serum

Inspired by our famous Coffee Bean Caffeine Eye Cream, this serum was designed for those seeking a full-face version of our caffeine technology. This formula fo

$59

100% Pure

Pumpkin Enzyme Smoothing Scrub

Highly enzymatic facial scrub buffs away surface dullness for a healthy-looking, radiant complexion. Pumpkin, Papaya, and Pineapple enzymes, Maple AHA, and Beet

$39

100% Pure

Lip & Hand Nourishing Kit

This deeply nourishing, intensive moisture kit is concentrated with a blend of rich butters and hydrating oils to soothe and repair extra dry skin and lips.

$35$48−27%

100% Pure

Grow More Set

Our Grow More Set minimizes shedding, stimulates new hair growth, and deeply cleanses and deeply nourishes, hydrates, and detangles for smooth, soft, and health

$53$76−30%

100% Pure

Reinvigorate Your Skin Set

Reinvigorate the senses and rejuvenate the skin with this quick and simple routine, expertly formulated to aid a healthy-looking complexion.

$105$152−31%

100% Pure

Refreshing Mask Collection

Add hydration and balance your skin with our extensive mask collection. Each refreshing mask focuses on a different skin concern to help boost radiance and supp

$35$51−31%

100% Pure

Complete Calm Set

Stress and tension are no match for our Complete Calm Set. Sink into relaxation and rejuvenation with the soothing powers of Eucalyptus and Tea Tree.

$68

100% Pure

Flawless Skin Set

Silky smooth and flawless skin is your with this nourishing and intensely hydrating trio that will leave your skin utterly radiant.

$65

100% Pure

Boosted Eye Contouring Set

Unlock your skin’s visible youth potential. Discover these anti-aging vitamins and antioxidants that intensely nourish skin and reduce the look of lines and wri

$48$71−32%

100% Pure

Brighten & Glow Facial

Wash away impurities, reduce dark circles and puffiness and hydrate to add visible brightness and bounce and instantly reveal a glowing, smooth complexion.

$65$95−32%

100% Pure

Multi-Vitamin Healthy Hair De-Frizz Serum

Hydrating serum smoothes away frizz and adds brilliant shine without ever leaving any greasiness or weighing hair down. Fortified with nourishing Vegan Keratin,

$18

100% Pure

Multi-Vitamin Healthy Hair Shampoo

Deeply nourishing, reparative shampoo fortified with Vegan Keratin, Biotin, Pro-Vitamin B5, Vitamin E and other hair and scalp beneficial vitamins for softer, h

$30

100% Pure

Multi-Vitamin Healthy Hair Conditioner

Deeply nourishing, reparative conditioner fortified with Vegan Keratin, Biotin, Pro-Vitamin B5 and other hair and scalp beneficial vitamins for softer, healthie

$30

100% Pure

Black Tea Grass Jelly Antioxidant Serum

Puerh black tea is concentrated with protective antioxidants. Much like a shield, black tea helps protect the appearance of skin from the environmental free rad

$60

100% Pure

Black Tea Grass Jelly Antioxidant Moisturizer

Puerh black tea is concentrated with protective antioxidants. Just as a shield helps protect the skin's surface, black tea helps defend the appearance of skin a

$55

100% Pure

Keep A Breast Kit

Created in honor of Breast Cancer Awareness Month, this limited-edition set features a gorgeous gingham tote, creamy eyeliner, volumizing mascara and hydrating

$85$120−29%

100% Pure

Bakuchiol Face Wash

Softening. This gentle yet powerful cleanser provides a plant-based alternative to Retinol to support the appearance of skin renewal for a smoother-looking comp

$35

100% Pure

Pink Grapefruit Seaweed Shaving Cream

Ultra hydrating shaving cream nourishes skin and purifies pores to give you a smooth, super close shave. Seaweed collagen, sea buckthorn oil, and green tea soft

$22

100% Pure

Bright Eyes Masks

Caffeinated eye masks designed to help the eye area look brighter, refreshed, and less puffy. These hydrating caffeine undereye patches use a blend of cucumber,

100% Pure

Apple Enzyme Resurfacing Serum

A glow-boosting resurfacing serum powered by a blend of fruit-derived acids, enzymes, and botanical brighteners to visibly refine and smooth the appearance of y

$25

100% Pure

Detox & Smooth Trio

Draw out impurities and decongest your pores naturally with this powerful trio that exfoliates, detoxes and smooths to enhance your skin’s natural glow while in

$48$87−45%

100% Pure

Fermented Rice Kit

Experience the brightening effects of fermented rice water (Sake) which is rich in enzymes, amino acids, malic acid, minerals, and vitamins to brighten, gently

$68$120−43%

100% Pure

Green Tea Water Bomb Kit

Give your skin a splash of hydration with the replenishing and fortifying strength of green tea to tone, brighten, and depuff your skin and protect against envi

$88$142−38%

100% Pure

Beauty Oil Kit

Improve the look and feel of skin and hair with our richly moisturizing beauty oil kit. Organic Marula oil supports lustrous locks and a glowing complexion with

$39$68−43%

100% Pure

Sea Culture Kit

Drench your skin in the hydrating and luxurious moisture of this line of nutrient-rich sea minerals and vitamins to plump and soften dry, thirsty skin!

$88$155−43%

100% Pure

Coffee Bean Caffeine Restorative Moisturizer

Inspired by our fan-favorite eye cream, this facial moisturizer brings the benefits of caffeine to your entire complexion. This formula focuses on three key aes

$55

100% Pure

16oz Healthy Scalp Shampoo & Conditioner

Stimulate circulation and alleviate dryness with burdock, neem and nettle to reveal a healthier scalp and nourished hair.

$38$76−50%

100% Pure

16oz Repair Shampoo and Conditioner

Essential vitamins and moisturizing oils restore health and vitality for smooth and deeply hydrated locks.

$38$76−50%

100% Pure

16oz Grow More Shampoo & Conditioner

Our Grow More line minimizes shedding, stimulates new hair growth, and deeply cleanses and deeply nourishes, hydrates, and detangles for smooth, soft, and healt

$38$76−50%

100% Pure

16oz Deep Moisture Shampoo & Conditioner

Drench thirsty locks in luxurious moisture to restore hydration and shine. Fortified with nourishing aloe, biotin, rose water, and coconut oil for stronger, hea

$38$76−50%

100% Pure

16oz High Shine Shampoo & Conditioner

Add boost and vibrancy to dull and lifeless hair while working to strengthen and detangle with our restorative Glossy Locks Glossing Line

$38$76−50%

100% Pure

8oz Volumizing Shampoo & Conditioner

Invigorating Kelp and Mint refreshes the scalp and adds bounce to smooth and strengthen strands and add immaculate shine and volume.

$24$48−50%

100% Pure

16oz Restorative Shampoo & Conditioner

Hydrate and moisturize with the restorative powers of our Honey and Coconut Restorative line. Nourish your hair for stronger, healthier, glossier locks.

$38$76−50%

100% Pure

16oz Volumizing Shampoo & Conditioner

Invigorating Kelp and Mint refreshes the scalp and adds bounce to smooth and strengthen strands and add immaculate shine and volume.

$38$76−50%

100% Pure

Bakuchiol Moisturizer

Plant-Based Retinol Alternative. Skin-softening, hydrating moisturizer made with bakuchiol—an effective plant alternative to retinol. This formula utilizes targ

$55

100% Pure

Apple Enzyme Exfoliating Cleanser

Resurfacing Appearance. This exfoliating cleanser is made with glow-enhancing green apple, licorice, citrus, and a 7% acid blend. Sugar Alpha Hydroxy Acid, Beet

$32

100% Pure

Super Fruits Nourishing Skincare

This Super Fruit trio is designed to nourish dry or sensitive skin with anti-aging antioxidants and deep, decadent moisture. Potent vitamins and protective anti

$68$140−51%

100% Pure

Rose Water + Hyaluronic Acid Hydrating Skincare

Rose Water and Hyaluronic Acid deliver a kiss of hydration to thirsty skin to deeply calm, plump and nourish dry skin to reveal a youthful glow.

$75$161−53%

100% Pure

16oz Glossing Shampoo & Conditioner

Restore vibrancy and shine with yuzu and pomelo. This hydrating shampoo gently washes away excess oil and fortifies for healthier, stronger hair while the revit

$38$76−50%

100% Pure

8oz Glossing Shampoo & Conditioner

Restore vibrancy and shine with yuzu and pomelo. This hydrating shampoo gently washes away excess oil and fortifies for healthier, stronger hair while the revit

$24$48−50%

100% Pure

Retinol PM Treatments

Let your skin work for you while you sleep. This nourishing PM combo enhances firmness, tone, and elasticity and promotes collagen production and lessens the ap

$58$120−52%

100% Pure

Monthly Box ($169 worth $500+)

Experience the ultimate head-to-toe celebration of beauty with this generous collection that transforms your entire daily routine into a sanctuary of care and c

$169$524−68%

100% Pure

Monthly Box ($79 worth $200+)

Elevate your springtime self-care with a more intensive hydration journey that layers deep nourishment with refreshing, water-locking protection. This set inclu

$79$201−61%

100% Pure

Monthly Box ($49 worth $100)

Welcome the brightness of May with a refreshing ritual designed to drench your skin in pure, joyful hydration and a revitalized glow. This collection starts wit

$49$102−52%

100% Pure

Antioxidants + Multi Vitamins

Your night of skin luxury is calling. This PM duo is packed with potent vitamins to reduce lines and wrinkles, increase firmness and elasticity, brighten and ev

$35$70−50%

100% Pure

Virgin Coconut Shower Gel & Body Cream

Transport yourself to the tropics with our light and refreshing Virgin Coconut Shower Gel that lifts away dirt while rehydrating thirsty skin. Top it off with o

$23$46−50%

100% Pure

Vanilla Bean Shower Gel & Body Cream

Bask in the sweet, sugary aroma of fresh vanilla beans with our richly foaming shower gel that lifts away impurities and our nourishing body cream that reveals

$23$46−50%

100% Pure

AM & PM Eye Treatment

Go from day to night with this hydrating and powerful trio that de-puffs, increases firmness, and brightens dark circles to achieve a soft and youthful eye area

$58$117−50%

100% Pure

Eyes Pop Kit

Ready for an eye- popping look? We’ve got you covered with the ultimate kit that brightens and de-puffs your eye area, elongates and volumizes your lashes and k

$26$58−55%

100% Pure

Matcha Self-Care Kit

Take your self care to the next level with our deeply nourishing and restorative skin trio. The cleansing balm, scrub and mask are made with antioxidant-rich ma

$49$105−53%

100% Pure

Lavender Niacinamide Pore Minimizer Tonique

Pore Minimizer. This pore-refining tonique clarifies the appearance of facial pores to help them look drastically minimized without stripping or dehydrating the

$19

100% Pure

Virgin Coconut Moisturizing Milk Foam

Moisturizing. This softening cleanser washes away the appearance of makeup, sunblock, and other impurities while leaving your complexion looking supple and radi

$32

100% Pure

Watermelon + Cucumber Hydration Kit

An ultra hydrating, long lasting trio that plumps and reduces signs of aging with watermelon and cucumber waters, hyaluronic acid (from sweet potatoes), and pol

$49$165−70%

100% Pure

Clean Beauty Essentials Kit

A set of four Clean Beauty Essentials by 100% PURE to help nourish your skin and amplify your natural beauty using only the purest vegan and cruelty-free ingred

$105$153−31%

100% Pure

Watermelon Cucumber Water Locking Serum

Intense Hydration. A long-lasting serum that hydrates, smooths, and helps skin look rejuvenated using watermelon and cucumber waters, hyaluronic acid, and polyg

$25

100% Pure

Watermelon Cucumber Water Locking Moisturizer

A lightweight yet long-lasting moisturizer that delivers a flood of hydration to visibly plump and refresh the look of the skin. Powered by watermelon and cucum

$25

100% Pure

Watermelon Cucumber Water Locking Mist

Intense Hydration. An intensely hydrating mist that helps skin look plump, rejuvenated, and smooth with watermelon and cucumber waters, hyaluronic acid, and pol

$25

100% Pure

Rosemary Grow Serum

A powerful, plant-based serum formulated with the optimal percentage of organic rosemary—clinically shown to be as effective as prescription treatments for stim

$35

100% Pure

Ric's Father's Day Picks 2022

Ric’s Picks for Father’s Day 2022 100% PURE® Co-Founder, Richard Kostick, shares his favorite skincare products just in time for Father's Day! You don't have to

$119.70$171−30%

100% Pure

Jelly + Water Mask Trio

An intensely hydrating trio of our favorite jelly + water masks to help heal, soothe, repair, and reduce signs of aging.

$18$24−25%

100% Pure

BFF Nails Bash

Hurry up to grab a set and make decision what color to choose later.

$27$36−25%

100% Pure

My Lips BFF

Soothing, softening or treating balm - you have this set to help you anytime!

$18$24−25%

100% Pure

BFF Skin Routine

Treat yourself and your bff to the ultimate skincare routine with this hydrating and nourishing trio of essentials sure to have your skin glowing.

$119.30$159−25%

100% Pure

Susie's Skin Essentials

Susie Wang 100% Pure founder, favorites products!

$79

100% Pure

Retinol Restorative Duo 2022

This powerful skincare set is designed to rejuvenate and revitalize your skin. It includes our Multi-Vitamin + Antioxidants PM Eye Treatment to combat fine line

$65$109−40%

100% Pure

Lavish Lavender Trio 2022

A luxurious spa experience in a set, designed to pamper and soothe the senses. This set includes the Lavender Sea Therapy Bath, the French Lavender Nourishing B

$51$84−39%

100% Pure

Revitalizing Trio 2022

The complete skincare solution for a brighter, healthier complexion. This set includes our Vitamin C Serum to boost skin's radiance and protect against environm

$64$107−40%

100% Pure

Overnight Essentials Trio

This trio is a must-have set for a restful sleep and revitalized skin. The Retinol Restorative Overnight Balm features retinol to promote cell turnover, boost c

$95$148−36%

100% Pure

Detox Spa Duo

The Detox Duo is a powerful skincare set designed to purify and revitalize the skin. This duo includes the Tea Tree Deep Detox Mask, which helps to deep-clean a

$32$53−40%

100% Pure

Mother's Day Kit- Always and Forever

A beautiful and thoughtful gift for the cherished mother in your life. This kit includes our BB Cream in 10 to provide lightweight coverage and nourishment, our

$45$74−39%

100% Pure

Super Smooth Skin Duo

The Super Smooth Skin Duo is the ultimate solution for soft, smooth, and youthful-looking skin. This set includes our Retinol Restorative Overnight Balm, which

$72$106−32%

100% Pure

Get Up & Glow Trio 2022

The Get Up and Glow Trio is a simple and effective way to achieve a refreshed, radiant complexion. This set includes the Does it All Sheet Mask to hydrate and n

$56$93−40%

100% Pure

Gel Hand Sanitizer

Active ingredient: 62% Ethyl Alcohol Plant-based hand sanitizer helps reduce disease-causing bacteria while hydrating with aloe vera juice. Our fragrance-free g

100% Pure

Animals Rescue Set - Multi Hand Cream Duo

Your purchase of a limited edition set supports PETA teams rescuing animals in Ukraine. 100% of proceeds go directly to PETA.

$25$30−17%

100% Pure

Animals Rescue Set - Daily Radiance

Your purchase of a limited edition set supports PETA teams rescuing animals in Ukraine. 100% of proceeds go directly to PETA.

$74$87−15%

100% Pure

Gingerade Hand Buttercream

Our ultra rich, non-greasy hand cream is formulated to deeply moisturize and soften hard working hands. Made in a base of decadent cocoa, avocado, and shea butt

$16

100% Pure

Dreamiest Skin Set

You will love this Set, begin with the Coffee Bean Caffeine Eye Cream to de-puffs, boosts circulation, and brightens dark circles with caffeine from coffee and

$112$140−20%

100% Pure

Head To Toe Minis

'- Shampoo: Honey Coconut 1.7 fl oz - Conditioner: Honey Coconut 1.7 fl oz - Body Cream: Coconut 1.7 fl oz - Shower Gel: Coconut 1.7 fl oz

$45$60−25%

100% Pure

100% PURE™ Mystery Box

Cruelty-free products auto-delivered every 3 months, for just $45/box.

$45$100−55%

100% Pure

Collagen Boost Sheet Mask

Revitalizing ginseng, retinol and vitamin c: three vital ingredients for stimulating collagen and elastin production to lessen the appearance of lines, wrinkles

$1$7−86%

100% Pure

Fruit Pigmented® Cocoa Butter Matte Lipstick

An innovative cocoa butter matte lipstick with a vegan and cruelty-free formula that keeps lips moisturized all day long while providing stunning, long-lasting

$28

100% Pure

Mini Body Scrub Trio

A trio of our best-selling body scrubs, now in mini size! Crystalline sea salt smoothes bumps and flakes, gently detoxifies with trace minerals, and lifts pore-

$12$24−50%

100% Pure

Super Shine Hair Duo

Restore vibrancy and shine with yuzu and pomelo. This hydrating shampoo gently washes away excess oil and fortifies for healthier, stronger hair while the revit

$26$44−41%

100% Pure

Blood Orange Hand Buttercream

Our ultra rich, non-greasy hand cream is formulated to deeply moisturize and soften hard working hands. Made in a base of decadent cocoa, avocado, and shea butt

$16

100% Pure

Mangosteen Shower Gel

Richly foaming shower gel lifts away dirt, oil, and impurities, while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red algae and green tea

$20

100% Pure

Tranquility Essential Oil Reed Diffuser

Our eco-friendly essential oil reed diffuser promotes a calming ambience with mint, eucalyptus, and lavender essential oils. Biodegradable diffuser sticks are m

$26

100% Pure

Pink Grapefruit Shower Gel

Richly foaming grapefruit scented body wash lifts away dirt, oil, and impurities, while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red a

$20

100% Pure

Eucalyptus Shower Gel

Richly foaming shower gel lifts away dirt, oil, and impurities, while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red algae and green tea

$20

100% Pure

Blood Orange Shower Gel

Richly foaming blood orange body wash lifts away dirt, oil, and impurities, while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red algae a

$20

100% Pure

Vanilla Bean Shower Gel

Richly foaming shower gel lifts away dirt, oil, and impurities while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red algae and green tea

$20

100% Pure

Coconut Shower Gel

Richly foaming Coconut Shower Gel lifts away dirt, oil, and impurities while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red algae and gr

$12

100% Pure

French Lavender Shower Gel

Richly foaming shower gel lifts away dirt, oil, and impurities while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red algae and green tea

$20