Bio Bronzing Priming Serum

What it is: A lightweight facial serum that hydrates and primes skin for makeup while imparting a subtle, sun-kissed glow. Why you’ll love it: Bronzing primer serum nourishes skin and imparts a healthy-looking glow Works as a face primer to grip makeup for long-lasting wear Weightless formula has a non-greasy feel Enriched with plant-based ingredients like hydrating aloe juice, quinoa-derived peptides and a silicone alternative Buildable formula can be worn multiple ways: alone for an all-over glow, under makeup as a face primer, or mixed with your moisturizer or foundation for a soft, bronzy look Ideal for a wide range of skin tones Achieve a healthy-looking, sun-kissed glow (without the UV rays) and create the perfect base for makeup. This lightweight primer serum hybrid works to impart your skin with a subtle bronze while gripping makeup for a long-lasting look. The nourishing plant-powered formula has a non-greasy feel and is infused with hydrating aloe juice, quinoa-derived peptides and a silicone alternative to help create a smooth canvas for makeup. The buildable shade is designed to enhance a wide range of skin tones in multiple ways: use on its own for a bronzy glow, under your makeup as a luminous primer, or add bronzing drops to your moisturizer or foundation for a soft radiance. Plant-powered ingredients: Aloe juice: Helps hydrate, soothe and replenish skin Quinoa-derived peptides: Rich in essential fatty acids, minerals, amino acids and antioxidants Silicone alternative: A plant-derived primer that helps create a smooth base for makeup Well People products are pregnancy friendly. We formulate without: Phthalates, Parabens, Oxybenzone, Triclosan, Phenols, Retinoids and Hydroquinone We recommend always checking with a doctor before using any products while pregnant or breastfeeding. Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified. All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.