Definitive | Volumising and Defining Mascara

Dramatic Lash Transformation for Every Age 🏆 The Veggie Awards 2023 Gold Winner 🏆 Beauty Shortlist Awards 2024 Editors Choice Revolutionary Y-Shaped Brush for Instant Impact Discover the power of our award-winning Definitive mascara, featuring an innovative and unique y-shaped brush that allows even the finest lashes to become dramatically defined and voluminous with just a few sweeps. This breakthrough design ensures every lash is captured, coated, and elevated for maximum impact. Age-Tailored Performance For Mature Eyes : As lashes naturally become thinner and more sparse with age, Definitive's specialized brush captures even the finest, shortest lashes at the root, creating the appearance of fuller, more youthful-looking eyes without clumping or weighing down delicate lashes. For All Ages : Whether you're looking for everyday definition or dramatic evening volume, Definitive delivers customizable results that enhance your natural beauty at any stage of life. Advanced Formula Technology Our sophisticated formula contains a stretchable film that helps to lengthen and define each lash while olive waxes create a soft, voluminous look that remains flexible and comfortable all day. Unlike traditional mascaras that can become brittle and flaky, Definitive maintains its soft, defined finish from application to removal. Application Techniques for Maximum Impact For Everyday Definition : Apply one coat, wiggling the brush from root to tip for natural-looking enhancement. For Dramatic Volume : Layer 2-3 coats, allowing 30 seconds between applications for buildable intensity without clumping. For Mature Eyes : Focus on applying from the roots first, then wiggle upward to create lift that opens the eye area for a more youthful appearance. For Lower Lashes : Hold the brush vertically to precisely coat even the tiniest lower lashes without smudging. The Perfect Complement to Any Eye Look Definitive mascara works beautifully alone for an instantly polished look, or as the finishing touch to any eye makeup application. The deep black pigment creates striking contrast that makes eye colors appear more vibrant while framing the eyes with luxurious lashes. Luxurious Ethical Beauty Our commitment to ethical luxury extends to every aspect of this product: Paraben Free - gentle formulation for sensitive eyes Dermatologically Tested - proven safe for all skin types Ophthalmologically Tested - safe for contact lens wearers and sensitive eyes Vegan Friendly - no animal-derived ingredients Cruelty Free - never tested on animals B Corp Certified - meeting the highest standards of verified social and environmental performance The delilah Difference With an impressive 4.82/5 star rating, Definitive has become a cult favorite among makeup artists and beauty enthusiasts of all ages. As one customer shared: "I have tried both the Volume and Intense and while both are lovely mascaras in their own right, I do prefer this one as it makes my thinning lashes look so much fuller in just one stroke of the brush."